D2C fashion brand Berrylush has entered into a strategic partnership with ClickPost, an innovative logistics intelligence platform, aimed at enhancing customer experience and driving retention rates to 35 per cent by FY 2025.
The collaboration focuses on revolutionising Berrylush’s post-purchase customer experience through streamlined order tracking, automated communications, and a data-driven supply chain.
By integrating ClickPost’s technology, Berrylush will provide customers with real-time visibility into their orders, returns, refunds, and exchanges, creating a more transparent and satisfying post-purchase experience, the company said in a statement.
“In today’s competitive D2C landscape, customer retention is the cornerstone of sustainable growth. Our partnership with ClickPost aligns perfectly with our customer-first approach. By enhancing post-purchase communication and streamlining our customer support processes, we are not just aiming to meet customer expectations, but we are working to exceed them,” Alok Paul, Co-founder and COO, Berrylush, said. Â
The partnership will leverage ClickPost’s advanced analytics dashboard to monitor and optimise key metrics including return to origin (RTO) rates, delivery turn-around time (TAT), non-delivery reports (NDR), and customer returns. These insights will enable Berrylush to make data-driven decisions to improve operational efficiency and customer satisfaction, the company said.
“Customer retention and high NPS scores are critical metrics for D2C brands looking to build sustainable businesses. Our platform’s ability to provide granular insights, improve the post-purchase experience, and offer predictive analytics to optimise logistics operations will help Berrylush create a superior post-purchase experience that drives loyalty and repeat purchases,” Naman Vijay, Co-founder and CEO, ClickPost, said.Â
For D2C startups, improving customer retention rates and net promoter score (NPS) is crucial for long-term success. Research shows that increasing customer retention by just 5 per cent can lead to profit increases of 25 per cent to 95 per cent.
“Through this partnership, Berrylush demonstrates its commitment to building lasting customer relationships and establishing itself as a customer-centric brand in the competitive D2C fashion space,” the company said.
