Denmark headquartered sportswear brand Hummel has partnered with Unicommerce, an e-commerce enablement SaaS platform, to streamline its e-commerce operations and enhance its end customers’ post purchase experience across India.
Hummel India has deployed Unicommerce’s multi-channel order management and warehouse management systems to automate its order processing from across its brand website as well as multiple marketplaces.
Unicommerce’s technology will allow the brand to process orders placed across different channels through a unified dashboard, which can lead to error-free and faster deliveries of its sports and athleisure wear products, the company said in a statement.
Additionally, the brand has opted for Unicommerce’s UniShip technology, which is a post-shipment journey solution to help end consumers track and return orders, providing a marketplace-like experience for orders placed on its brand website.
“The sports and athleisure wear segment has been witnessing continuous growth in e-commerce order volumes with both new-age digital first brands and traditionally offline brands leveraging technology to manage and fulfil the rising demand,” it said.
As per Unicommerce’s recent analysis of the Black Friday sale 2024, the sportswear and fitness products category has observed over 65 per cent order volume growth as compared to the same period of the sale last year.
With Hummel India planning to expand its footprint across the country with its exclusive brand stores, the brand’s present focus is on growing its ‘team sports’ and ‘institutional business’ segments. It has currently integrated its brand website, and three warehouses with Unicommerce’s platform.
“While our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally driven, our partnership with Unicommerce will help us enhance our operational efficiency making our products widely available to aur audience,” Soumava Naskar, Managing Director, Hummel India said.
Commenting on the development, Kapil Makhija, MD & CEO of Unicommerce said, “The Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment. We are excited to be a part of Hummel’s growth journey as we offer our technology expertise to power their e-commerce operations.”
With a more than 930 million annual transaction run rate, over 3550 clients, 8800 client warehouses and 3150 client stores, Unicommerce works with India’s marquee brands, leading marketplaces, and logistics service providers to technologically enable end-to-end management of their e-commerce operations. Beyond India, Unicommerce also serves clients in the Middle East & Southeast Asia.
