Apollo Supply Chain has introduced ‘alfa’, a comprehensive e-commerce fulfilment and shipping service for D2C brands across the country.
With strategically locating fulfilment centers across cities including Delhi NCR, Kolkata, Guwahati, Bengaluru, Chennai, and Hyderabad, alfa aims to cut logistics cost, improve delivery speed and has plans to expand its network for even swifter and efficient logistics service, the company said in a statement.
“In response to the prevailing issues encountered by direct-to-consumer brands in the e-commerce fulfilment space, alfa identifies and tackles key pain points to ensure a seamless experience for e-commerce customers. alfa addresses a major industry challenge related to limited control in fulfilment centres, which are often outsourced to third-party providers, leading to frequent breaches of order processing service level agreements (SLAs),” it said.
The company further stated that alfa’s strategic solution involves in-house operations, providing superior control and ensuring adherence to industry standards.
“India’s consumer commerce business is witnessing an influx of D2C companies with a potential to become a USD 60 billion sector by 2027. Through alfa, Apollo Supply Chain aims to be at a part of India’s D2C success story by ensuring tailored supply chain solutions,” Akshat Pushp Chief Business Officer, Apollo Supply Chain, said.
He further stated that alfa specialises in e-commerce fulfilment and shipping services, catering to a diverse clientele encompassing D2C brands in early, growth (venture funded), and late stages, as well as traditional brands seeking pan-India or multi-region distribution.
“The introduction of alfa is a commitment towards transforming how e-commerce fulfilment is executed in a seamless manner, enhancing cost efficiency and customer satisfaction at the same time,” Pushp added.
The company further stated that alfa is directing its efforts towards minimising returns and enhancing the handling of return processes. alfa has established specific parameters to be scrutinised during the pick-up of return orders, ensuring the avoidance of wrong product pickups.
Additionally, alfa is implementing an RTO prediction tool for clients, a proactive measure to reduce return to origin instances, it added.